• Consumer Insights Manager

    Job Locations US-MA-Boston
    Posted Date 1 month ago(1 month ago)
    Job ID
    2018-1443
    # of Openings
    1
    Category
    Research
  • Overview

    SMG is seeking an experienced Consumer Insights Manager to join our team that designs, conducts, and delivers custom consumer research and brand tracking studies. The successful candidate will have a strong track record of working in a client-facing role and using market research to deliver the actionable insights clients need to improve. He or she will excel in a fast-paced, collaborative environment and will demonstrate survey design experience and meticulous attention to detail.

    Responsibilities

    Primary Responsibilities

     

    • Manage a variety of ad-hoc and ongoing research projects focused on brand tracking, product evaluation, product pricing, customer segmentation, and customer satisfaction and loyalty
    • Work with internal account teams and clients to clarify objectives and develop survey content and analysis plans
    • Evaluate proposed sampling methodologies and make recommendations to ensure sample representativeness
    • Some experience conducting statistical analyses (e.g., t-tests, ANOVA, correlation, linear regression, logistic regression, conjoint analysis, and perceptual mapping) and designing, creating, and testing surveys
    • Interpret and evaluate statistical output and generate recommendations based on findings
    • Prepare results summaries and reports in Microsoft Excel and PowerPoint
    • Present research findings, implications, and recommendations to clients and internal stakeholders

     

    Qualifications

    • Master’s Degree in the behavioral/social sciences, statistics, or business (e.g., psychology, sociology, marketing, or economics) with exposure to statistics and research methods.
    • At least 3 years of experience in client management and customer research and analytics
    • Demonstrated skills in research design, questionnaire development, quantitative data analysis, and report writing
    • Excellent analytical skills and critical thinking abilities
    • Meticulous attention to detail
    • Ability to manage multiple projects simultaneously and work under tight deadlines
    • Strong presentation skills
    • Effective interpersonal and communication skills needed to manage relationships with internal staff and clients
    • Experience with SPSS or SAS
    • Experience with Sawtooth preferred but experience with any of the following survey programming software applications would be helpful: Vovici, Confirmit, Qualtrics, Sparq, or Firefly
    • Experience with online research panels and communities, brand tracking studies, and multi-unit restaurant, retail, and grocery clients helpful but not required

    If you are interested, you can apply online via https://careers-servicemgmtgroup.icims.com.

    For more information on SMG, visit us at www.smg.com.

     

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Need help finding the right job?

    We can recommend jobs specifically for you! Click here to get started.