• Director, Product Marketing

    Job Locations US-MO-Kansas City
    Posted Date 1 month ago(4/19/2018 8:45 AM)
    Job ID
    # of Openings
  • Overview

    Service Management Group (SMG) is a global, technology-enabled experience measurement firm that helps multi-unit B2C and B2B brands listen better, act faster, and outperform the competition. Using feedback and behavioral data, SMG uncovers customer and employee insights that help brands make improvements to increase loyalty and drive financial performance. https://www.smg.com/


    SMG is looking for a Director, Product Marketing to join our growing B2B marketing team. This position will report to the CMO and collaborate directly (and heavily) with the VP, Product to lead marketing initiatives for product strategy, product positioning, product pricing articulation, analyst relations, competitive insights, industry trends, sales enablement, and organization training. The position will be based in SMG’s Kansas City headquarters, supporting national and international programs.


    Success means creating and delivering on measurable metrics for advancing SMG’s product and technology reputation, as well as achieving product sales and adoption goals (in partnership with sales teams and client teams). All initiatives will be evaluated relative to company growth and retention goals, as well as key marketing performance metrics.


    • Lead collaboration with CMO and VP, Product to develop, articulate, and support SMG’s product strategy and messages
    • Liaison between product teams and marketing teams, functioning as marketing’s subject matter expert for all ongoing product and technology roadmap initiatives
    • Lead collaboration with key marketing team members to develop and execute a dynamic product marketing plan to support SMG business strategy and sales goals
    • Attach tangible success metrics to all product marketing initiatives, gaining alignment on what success looks like—and then regularly reporting, evaluating, and optimizing performance (i.e., how do product marketing initiatives support demand generation goals)
    • Establish ongoing, strategic relationships with relevant industry analysts, building and executing an analyst relations plan that drives SMG awareness and reputation
    • Lead a cross-organizational task force to monitor and report on competitive insights and industry trends in addition to delivering ad-hoc updates
    • Manage the updates, approvals, distribution, and training for all pricing tools
    • Partner with VP, Product and Product Managers to develop content and conduct training for sales teams and client teams
    • Budget control and management for product marketing initiatives
    • Additional strategic initiatives as deemed important


    The ideal candidate will have a proven track record in product marketing for a B2B technology-related company—including building and executing plans/campaigns from concept to ROI analysis and reporting.


    Required Experience + Traits


    • 10+ years strategic B2B marketing experience, with proven ability to deliver consistently strong, measurable results (technology/software experience preferred)
    • Experience leading high-level product strategy discussions, and then developing and executing plans designed to deliver on established goals
    • Experience with pricing, bundling, and positioning products/technologies to accurately present a unique value proposition
    • Ability to educate and influence internal and external audiences, translating complex technical concepts into easy-to-understand business value
    • Successful multi-tasking skills while balancing a variety of critical priorities
    • Strong project management/program management skills
    • Strong analytical and problem-solving skills
    • Ability to align product marketing initiatives with demand generation goals
    • Collaborative thinker and team member who builds bridges within the department, across departments, and with executive teams, strategic partners, and the analyst community
    • Excellent interpersonal, facilitation, and communication skills (written and verbal)
    • Dynamic, high energy, innovative, proactive, and resourceful
    • Bachelor’s degree in marketing or related field


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