Service Management Group (SMG) is a global, technology-enabled experience measurement firm that helps multi-unit B2C and B2B brands listen better, act faster, and outperform the competition. Using feedback and behavioral data, SMG uncovers customer and employee insights that help brands make improvements to increase loyalty and drive financial performance. https://www.smg.com/
SMG is looking for a Director, Product Marketing to join our growing B2B marketing team. This position will report to the CMO and collaborate directly (and heavily) with the VP, Product to lead marketing initiatives for product strategy, product positioning, product pricing articulation, analyst relations, competitive insights, industry trends, sales enablement, and organization training. The position will be based in SMG’s Kansas City headquarters, supporting national and international programs.
Success means creating and delivering on measurable metrics for advancing SMG’s product and technology reputation, as well as achieving product sales and adoption goals (in partnership with sales teams and client teams). All initiatives will be evaluated relative to company growth and retention goals, as well as key marketing performance metrics.
The ideal candidate will have a proven track record in product marketing for a B2B technology-related company—including building and executing plans/campaigns from concept to ROI analysis and reporting.