SENIOR MARKETING MANAGER
Service Management Group (SMG) is a global, technology-enabled experience measurement firm that helps multi-unit B2C and B2B brands listen better, act faster and outperform the competition. Using feedback and behavioral data, SMG uncovers customer and employee insights that help brands make improvements to increase loyalty and drive financial performance. https://www.smg.com/
SMG is looking for a senior marketing manager to join our growing B2B marketing organization. This new position will report to the VP of Marketing and be responsible for campaign planning, content strategy and development, conference and trade show strategy, account-based marketing and sales tools for SMG’s emerging demand generation practice. The position will be based in SMG’s Kansas City headquarters and manage programs for North America and EMEA.
SMG is a high-growth, fast-paced environment, and the ideal candidate must demonstrate a history of driving innovation and results. Success means building marketing programs that generate marketing qualified leads and marketing sourced pipeline and closed bookings.
The ideal candidate will have a proven track record for managing demand generation programs for a B2B enterprise software company, including managing content marketing strategies, account-based marketing and lead generation campaigns from concept to ROI analysis.
Required Experience + Traits