Product Marketing Specialist

US-MO-Kansas City
3 weeks ago
Job ID
# of Openings


Who we want:

SMG is looking to add a dynamic and organized Product Marketing Specialist to our growing Marketing team. This role will help drive awareness and adoption of SMG’s products and technologies (think stuff like video surveys, mobile reporting apps, + more). This role reports to the Sr. Manager of Product Marketing and will manage the development of our product campaigns. You’ll be steering the vision that inspires internal teams, current clients, and prospects to learn more about the technologies and products SMG works hard to build.

If you have mad marketing skills, are fluent in technology speak, and know how to get things done on time and under budget—this is the role for you.


What you’ll do:

Product marketing: support positioning, education, and promotion of SMG’s products and technologies; support product launches and campaigns; track and report metrics, evaluate campaign success

Project management: build project timelines; manage projects, campaigns, published content, collateral, product pricing + packaging; update technical specifications as needed

Competitive analysis: identify SMG and competitor positioning, stay aware of industry trends and opportunities, manage SMG’s competitor committee output, monitor and report on competitive products and messages

Analyst relations: support development and execution of industry analyst strategies, coordinate submissions for in-depth analyst publications, support development of presentations and demos, manage Analyst Relations initiatives (i.e. briefings, inquiries, events, etc.)

Team building: establish strong partnerships with product development team, support internal training for sales and management teams


What you’ll need to succeed:

  • 4-year degree in marketing, communications, business, or related field
  • 3+ years in experience in marketing, communications, or related field
  • Strong written and verbal communication skills
  • Ability to write project briefs + build killer PowerPoint presentations
  • Experience building timelines and managing projects
  • Strong multi-tasking skills
  • Strict attention to detail + ability to learn quickly from mistakes
  • Experience with digital file management + content archiving
  • Proficient with Outlook calendar management to schedule and facilitate internal meetings
  • Experience in Microsoft Office (especially Word, Excel, and PowerPoint)

Why you want to work here:

Visit us at to learn more about SMG and what it’s like to work here.

If you are interested in the Product Marketing Specialist position, please apply online via




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